In August, the SAAR topped 17.7 million new cars and light trucks, which beat expectations. Light-truck sales trounced cars (57.3% to 42.7%). Year-to-date, sales of light trucks are close to NADA's predicted 56% share, with 55.3% of the market choosing light trucks over cars. This move helped push vehicle transaction prices up nearly 3% compared to last year. But the weakness in car sales has led to increased incentives, which rose more than 3% YTD, according to Autodata. Asian automakers, with weaker light-truck product lines, saw incentives rise more than North American automakers. Though there is concern about the global slowdown and roiling equities markets, NADA's forecast for 2015 remains unchanged at 17.2 million. Click here
for the August edition of Market Beat.
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